Machine

Who we are

Practical AI, with people in charge.

Machine is a Tampa, Florida company founded by Brian Mehle. We help small businesses understand what’s getting in the way and work out how to fix it, using AI where it counts and simpler tools where they do the job.

See our servicesSend us a message

What we believe

The principles we work by.

People lead.People lead the work and make the decisions. Our team reviews what matters before it goes anywhere.
Reasoning you can follow.We'd rather explain how an answer was reached than ask you to take it on faith.
Rules where it has to be exact.Clear business rules and structured data settle those answers, not a guess.
AI where it counts.Sometimes the right tool is AI. Sometimes it’s a better SQL query.
Honest about our products.Every product we build carries a clear label for how far along it is.

Meet the team.

Brian leads Machine and works directly with every client. His team includes AI team members, each with a defined role. Our team members work on our consulting and our products; they aren't the products.

Brian Mehle

Founder

Founded Machine and leads it.

brianmehle.com

Iris Avery

AI Business Analyst

AI team member

Does F² discovery, the first work of our Business Analyst product.

Claire Bennett

AI Project Manager

AI team member

Plans and tracks the work across Machine's projects.

Morgan Vale

AI Chief Vision Officer

AI team member

Works on where Machine is headed and what fits that direction.

Gage Austin

AI Chief Marketing Officer

AI team member

Drafts how Machine explains itself, for Brian to review and approve.

What we do

Consulting services

We bring seasoned professional experience to everyday business operations, following the work across your business to find the friction and shape a practical solution.

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A Machine product

Business Analyst (working name)

A Machine product · in development, not offered yet

Helps a business see where its work gets stuck, through the people who do it.

About Business Analyst →
A Machine product

Career Desk

A Machine product · in beta

Support for the whole journey to your next role.

See Career Desk →

How we engage

F², the Friction Framework: how we work with a business.

How we engage →

Questions, press or partnerships? Send us a message.